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2019-05-22 Der aktuelle Klassiker, den wir gerade \u00fcbersetzen: Hubert Horan in seiner neuesten Zusammenfassung des Uber-scams: „Uber ist der bahnbrechende Fall, in dem die \u00f6ffentliche Wahrnehmung eines gro\u00dfen neuen Unternehmens vollst\u00e4ndig mit dessen konstruierten Darstellungen gestaltet wurde, wie sie typischerweise in parteipolitischen Kampagnen eingesetzt werden. Narrative Konstruktion ist vielleicht Ubers gr\u00f6\u00dfte Wettbewerbsst\u00e4rke. Das Unternehmen nutzte diese Techniken, um die Aufmerksamkeit vollst\u00e4ndig von den massiven Subventionen abzulenken, die die eigentlichen Triebkr\u00e4fte f\u00fcr seine Beliebtheit und sein Wachstum waren. Es gelang, die gesamte \u00f6ffentliche Diskussion um einen emotionalen, „us-versus-them“-Kampf zwischen heldenhaften Innovatoren und korrupten Regulierungsbeh\u00f6rden zu gestalten, die f\u00e4lschlicherweise f\u00fcr all die historischen Dienstleistungsprobleme der Branche verantwortlich gemacht wurden“. – Uber\u2019s Path of Destruction<\/a><\/strong> (englisch, American Affaires Journal, „Ubers Weg der Zerst\u00f6rung“ \u2192 zur \u00dcbersetzung des Artikels auf taxi-innung.de<\/a><\/strong><\/span>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" 2019-05-22 Der aktuelle Klassiker, den wir gerade \u00fcbersetzen: Hubert Horan in seiner neuesten Zusammenfassung des Uber-scams: „Uber ist der bahnbrechende Fall, in dem die \u00f6ffentliche Wahrnehmung eines gro\u00dfen neuen Unternehmens vollst\u00e4ndig mit dessen konstruierten Darstellungen gestaltet wurde, wie sie typischerweise in parteipolitischen Kampagnen eingesetzt werden. Narrative Konstruktion ist vielleicht Ubers gr\u00f6\u00dfte Wettbewerbsst\u00e4rke. Das Unternehmen nutzte […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[222,5,63,17,8],"tags":[9,21,65,18],"_links":{"self":[{"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/posts\/519"}],"collection":[{"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/comments?post=519"}],"version-history":[{"count":3,"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/posts\/519\/revisions"}],"predecessor-version":[{"id":4471,"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/posts\/519\/revisions\/4471"}],"wp:attachment":[{"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/media?parent=519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/categories?post=519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taxi-agentur.de\/index.php\/wp-json\/wp\/v2\/tags?post=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}